I lead digital growth for a large Dental Service Organization, overseeing the full digital marketing ecosystem across a multi-clinic network serving a six-figure patient base. I lead in-house and remote digital teams, oversee external agencies and vendors, and manage a seven-figure annual marketing budget to ensure digital investment directly drives revenue growth, patient acquisition, and operational scale.

I oversee every digital touchpoint, from SEO, paid media, and demand generation to CRM, lifecycle automation, data and analytics, UI/UX, and conversion optimization. This includes the platforms, websites, campaigns, and systems that shape the end-to-end customer journey, with a strong focus on performance, scalability, and measurable business outcomes.

I bring a deep technical foundation to marketing leadership, allowing me to connect strategy, technology, data, and execution without friction. I actively leverage AI, automation, and modern tooling, and I’m known for encouraging experimentation, rapid iteration, and a hands-on approach to innovation, including vibe coding and building internal solutions that help teams move faster and operate smarter.

With 20+ years of experience across Canada, Europe, and the Middle East, I’ve built and led digital organizations across dental services, construction, higher education, agency, and technology environments. I’ve scaled consulting operations, led enterprise-wide digital transformation initiatives, and managed complex, multi-market programs where alignment, governance, and execution are critical to success.

I’ve also taught web development and SEO at the university level, reflecting a leadership style centered on building strong teams, modern capabilities, and sustainable growth.