Strategic growth leader architecting scalable performance marketing ecosystems to drive measurable enterprise value and digital transformation.
I lead digital growth for a large Dental Service Organization, overseeing the full digital marketing ecosystem across a multi-clinic network serving a six-figure patient base. I lead in-house and remote digital teams, oversee external agencies and vendors, and manage a seven-figure annual marketing budget to ensure digital investment directly drives revenue growth, patient acquisition, and operational scale.
I oversee every digital touchpoint, from SEO, paid media, and demand generation to CRM, lifecycle automation, data and analytics, UI/UX, and conversion optimization. This includes the platforms, websites, campaigns, and systems that shape the end-to-end customer journey, with a strong focus on performance, scalability, and measurable business outcomes.
I bring a deep technical foundation to marketing leadership, allowing me to connect strategy, technology, data, and execution without friction. I actively leverage AI, automation, and modern tooling, and I’m known for encouraging experimentation, rapid iteration, and a hands-on approach to innovation, including vibe coding and building internal solutions that help teams move faster and operate smarter.
With 20+ years of experience across Canada, Europe, and the Middle East, I’ve built and led digital organizations across dental services, construction, higher education, agency, and technology environments. I’ve scaled consulting operations, led enterprise-wide digital transformation initiatives, and managed complex, multi-market programs where alignment, governance, and execution are critical to success.
I’ve also taught web development and SEO at the university level, reflecting a leadership style centered on building strong teams, modern capabilities, and sustainable growth.
View colleague & supervisor recommendations on LinkedIn“Marwan lives and breathes digital. He never stops learning and sharing his knowledge. He simplifies challenges and manages expectations in terms of what can be done and the requirements. He brings new unsolicited ideas to the table, ideas that add value and are transformative. His field of vision is quite wide and whatever blind spots arise, he quickly works at narrowing them. He enjoys natural abilities with interpersonal communications and able to have open conversations whenever needed. Marwan possesses a managerial approach that rallies the team to raise their productivity levels and to focus on problem-solving. He’s diligently passionate about digital communications, constantly adopting best practices and upskilling his team. He’s action-oriented, tactful in communications, and always able to handle feedback adroitly, which enables him to build strong mutually respectful relationships within the team and with end-users. A pleasure to work with, and a competitive asset for the team.”
“I had the pleasure of meeting and working with Marwan when I recruited him as Head of Digital Communications at LAU. Since that journey began, Marwan has displayed nothing but the highest level of professionalism, skills, leadership qualities, innovation, and desire to constantly seek improvements for his department and enhance his team's skills and qualifications. His patience, maturity, and level-headedness were evident on several occasions during trying times. I firmly believe Marwan is an exceptional asset to any company/organization/position he engages with.”
“Marwan has the ability to get the best out of the people he works with. His managerial style allows for an easy collaboration between team members and reduces the work environment stress while maintaining the ability to deliver on his deadlines and meet the client's requirements. His door is always open to discuss any issue and he actively pushes his team to explore new technologies and tools. It was a pleasure to have been part of Marwan's team where I learned to better manage myself and to keep on exploring new technologies and ideas.”
“Marwan was one of my first managers at my very job at Amphipole. He taught me the basics of project management and the foundations of web development. We learned digital marketing together and handled a varied portfolio of challenging, high-profile clients across several industries. He always did his best, with a smile, and was the best team leader I've ever worked with. I am lucky I have started my career with him and I hope I will get to work with him again. ”
“In my capacity of Director of Continuing Education at the Lebanese American University, I worked closely with Marwan when he first joined LAU in 2018 on revamping the department’s website. In a nutshell, I enjoyed every bit of working with him during the website design and relaunch and all the meetings that came in between. Marwan’s vision and suggestions for the website were of a great value-add, he helped modernize the look and feel, and he was keen on standardization with the other LAU entities, in order to keep the same spirit flowing across. The results of our website (and all the others at LAU) is a simple yet beautiful and modern site filled with intuitive navigation and clear information. Marwan worked well under pressure and within the differently imposed constraints, and he handles stress very well. What strikes you the most are his approachability and his excellent communication skills and team dynamics. It has been a pleasure, and it will always be a pleasure, having crossed paths with Marwan. He is a connection I am proud to have! ”
“I’ve had the pleasure to work with Marwan on projects related to digital communications and website design and development. I found him to be very reliable, highly committed, and eager to deliver high-quality products.”
“Marwan taught me Web Programming at the Lebanese American University — it is not easy to get an A grade without the utmost perfection in teaching methods, and Marwan truly made this happen. His highly professional leadership skills and intense knowledge in this field are unmatched.”
Team building, P&L ownership, cross-functional alignment
Paid search, display & social — ROI-driven campaign management
HubSpot, Salesforce, lifecycle marketing & nurture flows
Organic growth, technical SEO, content architecture
GA4, dashboards, KPI frameworks, attribution modeling
Meta, LinkedIn, YouTube — organic & paid strategy
Conversion optimisation, website revamps, A/B testing
Full-stack background enabling deep martech integration
Acquisition funnels, retention, marketplace strategy
AI-assisted workflows, emerging martech & growth tools