Biography.

I am currently the Digital Marketing Manager at Dentalook, a leading Dental Service Organization (DSO) in Canada. With over 500 employees, 30 clinics, and a satisfied patient base exceeding 100,000, I am thrilled to lead the digital marketing efforts for such a dynamic organization.

Prior to joining Dentalook, I held leadership roles at Lebanese American University (LAU), Vibrant Lab, and MMG, where I specialized in crafting and executing digital strategies across diverse sectors. My experience also extends to serving as the Chief Technology Officer at Keeward and teaching web programming at various universities.

Outside of work, I co-founded the Tux NFT Club, reflecting my passion for innovation and emerging technologies. When I'm not immersed in digital marketing, I enjoy pursuing adrenaline-filled activities like diving and skydiving.

I am excited to leverage my expertise and expand my network within the Canadian professional landscape. If you're interested in connecting or have any exciting opportunities to discuss, please feel free to reach out.

Check the recommendations I've received from my colleagues/supervisors on LinkedIn.

Expertise.

Business Leadership

Website Design & Development

Search Engine Optimization

Search Engine Marketing

UX / Customer experience

Social Media Marketing

Data / Analytics / ROI & KPIs

E-commerce

Mobile applications

Innovation

Professional Experience.

August 2023 - PresentDigital Marketing ManagerDentalook - Canada
February 2019 - June 2023Head of Digital CommunicationsLebanese American University - Lebanon
October 2012 - February 2019Founder and Managing DirectorVIBRANTlab - Lebanon
June 2013 - May 2015Regional Digital Directormmg M.E. – Partner agency with Publicis - Qatar
February 2007 - October 2012Chief Technical OfficerKeeward - Lebanon
For more details, please download the resume.

Certifications.

Google Digital Marketing & E-commerce Professional Certificate

Google

Digital Marketing Strategy and Planning specialization

Digital Marketing Institute

Business Leadership Certificate training program

Lebanese American University

Google Ads Search and Display Certifications

Google

Meta Certified Digital Marketing Associate

Meta

Meta Certified Media Planning Professional

Meta

Blockchain Basics

LinkedIn

Become an SEO Expert

LinkedIn

Digital Skills: User Experience

Accenture

Advertising on LinkedIn

LinkedIn

Hubspot: Digital Marketing

Hubspot

 

The list of all the certifications can be found on my LinkedIn page.

Education.

February 2008Masters of Science in Computer ScienceLebanese American University - Lebanon
September 2002Bachelor of Science in Computer ScienceLebanese American University - Lebanon
For more details, please download the resume.

Contact.